The Waterloo x Toma Program
Announcing the Waterloo x Toma Program, a merit-based path for the University of Waterloo's brightest engineering and business minds to build the future of AI in automotive.
By Anthony · March 2025
Innovation often emerges at the crossroads of cutting-edge technology and untapped potential. That's precisely where we've found our stride: revolutionizing the automotive industry, one dealership at a time. With Toma's pioneering AI solutions and the unmatched talent pool from the University of Waterloo, we're proud to announce the Waterloo x Toma Program.
About us
We are building AI employees for the automotive industry, starting with car dealerships. By automating and enhancing critical functions like customer interaction, lead generation, and service advisory, the Toma platform ensures dealerships can offer a frictionless experience to their customers, driving both revenue and customer satisfaction.
History & growth
Founded by Monik Pamecha and Anthony Krivonos, Toma has rapidly gained momentum and garnered support from high-profile industry leaders, including Car Dealership Guy. Toma catapulted to nearly $1M ARR through referrals in less than a year, backed by a roster of automotive investors and advisors that reads like a who's-who of the industry.
The product: AI receptionists & service advisors
- AI Receptionists: automate customer greetings, schedule test drives, handle inquiries, and route calls, freeing human teams to focus on high-value tasks.
- AI Service Advisors: handle service appointment scheduling, estimate generation, and maintenance recommendations. The service department often accounts for over 50% of a dealership's gross profit.
What to expect from the program
- Two tracks, one merit-based path: join part-time or full-time, with a path that doesn't care about grades, age, or traditional experience. Pass an assessment and you'll receive a part-time offer.
- Hands-on projects: part-time students are integrated into Toma's product teams, working on core features of the AI receptionists and service advisors.
- Mentorship & community: access to Toma's engineering leads and product managers in a culture of collaboration, curiosity, and rapid iteration.
- Meaningful impact: each project is mapped to a critical part of Toma's growth strategy.
- Pathway to full-time: high-performers can seamlessly convert to full-time roles in Canada or at our San Francisco headquarters.
Who should apply?
- Full-Stack/Product Engineers: interest in TypeScript, React, the T3 Stack, and shipping products to thousands of customers.
- Aspiring Marketers: interest in creating tech marketing content and bringing brands and products to the masses.
- UX Designers: interest in Figma and best design practices.
Wage: $30+ CAD/hour. Location: remote-only.