A New Chapter for Toma After Automating 1 Million Dealership Calls with AI Agents
Reflecting on a milestone of 1 million automated dealership calls, and launching Safeguards and Inbox to bring safer, more visible AI to dealers.
By Chris · November 2025
A new brand centered on trust, clarity, and the human experience
Our new branding reflects what our dealers told us they value most: AI that feels reliable, transparent, and safe. From the updated visual identity to the way we explain our product, everything is designed to reflect the technology we've built: sophisticated AI beneath the hood, but approachable and human-centric at every touchpoint.
We've crossed 1 million automated calls… and learned a lot
Since launching in 2024, Toma's AI agents have:
- Automated 1M+ customer calls
- Booked thousands and thousands of service appointments
- Recovered millions in revenue dealers would have missed
- Saved staff hours of time every week by keeping them off the phones
- Delivered measurable improvements in CSI scores
Introducing more safeguards to AI and human interactions
As AI adoption accelerates in automotive, dealers still want assurance that the technology representing their brand will behave predictably. Toma has always included safety layers behind the scenes, but today we're bringing these Safeguards forward as a core part of the product experience.
- Transfer Triggers: automatically route calls when frustration is detected or when callers mention specific keywords.
- Follow-up Alerts: flag conversations that need human follow-up and send an alert with context so your team knows exactly what to do next.
- Transfer Clawback: reclaim unanswered transfers so customers are never left waiting or abandoned.
Introducing Inbox: one place for every call, message, and follow-up
When a customer needs a human touch, your team needs visibility, fast. Today we're launching Inbox, a unified workspace where dealerships can see every call, voicemail, and text in one queue, triage and assign requests with full conversation context, follow up instantly with built-in SMS, and view transcripts, summaries, recordings, and sentiment.
AI handles the routine, and when a customer needs a human, we jump in instantly with the full context. With Toma's Inbox, we're losing fewer follow-ups and spending more time where it matters.
The future of dealership AI is safeguarded, personalized, and human-centered
This launch marks a major step toward that future. Toma now combines safeguarded AI autonomy with complete operational visibility, helping dealerships adopt AI confidently to deliver the best customer experience possible.